Microsoft Advertising shows your ads on Bing, Yahoo, AOL, DuckDuckGo and partner sites — to searchers your Google campaigns never reach, usually with fewer competitors per auction. We import what already works in Google Ads, then rebuild the parts that don’t translate.
Peakros
Mirai Clinical
Ecommerce Scaling Secrets
they run Google Import once, leave every setting untouched, and conclude that Bing “doesn’t work.” Bing ads agency management done properly is its own discipline. The network is smaller, so the same keywords usually face less auction pressure and often lower costs per click — but audience mix, device share and query behavior differ enough that a straight copy of your Google account leaves money on the table.
We start with the Google Import tool because it saves weeks: campaigns, keywords, ads, assets and negatives come across in one pass, and scheduled imports can keep the accounts aligned. Then we review what an import can’t judge for you — bids and budgets sized for Microsoft’s volume, location and language settings, search partner distribution, and conversion goals built on Microsoft’s UET tag instead of Google’s. Without UET firing correctly, automated bidding on Microsoft has nothing to learn from.
Next we add what Google doesn’t offer. LinkedIn profile targeting lets search and audience campaigns adjust bids by company, industry and job function in supported markets — useful for B2B and high-ticket offers. The Microsoft Audience Network places native-style ads across MSN, Outlook, Microsoft Edge and partner sites, which suits Microsoft Ads remarketing and product feeds from Microsoft Merchant Center.
Best for: e-commerce and B2B advertisers already profitable on Google Search or Shopping who want incremental conversions at a similar or lower cost per acquisition, plus brands whose buyers search from work computers during business hours.
Campaigns, keywords, ads and negatives imported from Google Ads, then the bids, budgets and settings that don’t carry over cleanly are corrected.
Microsoft’s UET tag deployed directly or through Google Tag Manager, with conversion goals, revenue values and enhanced conversions where supported.
Bid adjustments by company, industry and job function on search and audience campaigns — a layer Google Ads doesn’t offer.
Native-style audience ads across MSN, Outlook, Edge and partner sites for remarketing, in-market audiences and product feeds.
Product feed in Microsoft Merchant Center, Shopping and Performance Max campaigns, and product groups split by margin and sell-through.
Cost per acquisition and revenue for Microsoft and Google side by side, so budget moves to whichever engine is cheaper at the margin.
Pull your Google Ads results by campaign, device and keyword to decide what deserves importing and what doesn’t.
Run Google Import, deploy UET, build conversion goals and confirm conversions record before budget goes live.
Tune bids, budgets, devices, locations and partner distribution for Microsoft’s traffic patterns rather than Google’s.
Add LinkedIn profile adjustments, in-market audiences, remarketing lists and Audience Network campaigns once search is stable.
Schedule imports or mirror changes so new keywords and negatives reach Microsoft within days, not quarters.
In 4 months from a banned account (Peakros)
We manage Google and Microsoft together, so queries, negatives and budgets stay coordinated instead of drifting apart.
We report the conversions Microsoft adds on top of Google, not just the ones it shares credit for.
The senior strategist who reviews your account is the one who runs it, on month-to-month terms.
The Google Search account your Microsoft campaigns are built from.
Feed and product-group strategy that carries over to Microsoft Shopping.
UET, Google tags and GA4 aligned so both engines report one set of numbers.
Bring searchers back from Bing and Google with coordinated audience lists.
Microsoft bills your media spend; our fee is flat, a percentage of spend, or a hybrid. Most clients add Microsoft to an existing Google Ads engagement at a lower combined rate. No setup fee and no contract.
If Microsoft Advertising doesn’t add measurable, profitable conversions within 90 days, month 4 of management is free while we make it right. Because we run your Google account side by side, you’ll see exactly what Microsoft contributes.
Straight answers before you book anything.
Running Microsoft already, or only Google? A senior strategist will compare both accounts — or size the opportunity from your Google data — and send a recorded video audit within 2 business days.
We onboard a limited number of new accounts each month — request your audit to claim a slot
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