Search is where buyers tell you exactly what they want. Our PPC ad management for Google Search turns those queries into revenue: a keyword strategy built on intent, deliberate match types, tested responsive search ads, Smart Bidding fed with clean data, and a weekly search-term review that cuts waste before it compounds.
Peakros
Mirai Clinical
Ecommerce Scaling Secrets
every query is a stated need, so PPC ad management on Search comes down to choosing which needs you pay for and what each one is worth. We group keywords by buying intent and margin, then pick match types on purpose — exact for proven money terms, phrase for controlled reach, and broad only where Smart Bidding has enough conversion data to steer it. Each ad group gets responsive search ads with genuinely different headline angles, pinned only where legal copy or brand rules require it.
The weekly routine is where accounts are won or lost, and it’s the least glamorous part of Google campaign management. We mine the search terms report for converting queries worth promoting to keywords and for irrelevant ones to block, sharing negatives across campaigns through negative keyword lists. Bid strategies follow the goal: target CPA for lead generation, target ROAS or maximize conversion value for e-commerce, and portfolio strategies when single campaigns are too thin to learn alone.
We also keep brand and non-brand apart. Branded searches convert cheaply and inflate blended ROAS, which hides weak prospecting. Splitting them shows what a new customer really costs, protects your name from competitors bidding on it, and stops other campaign types — Performance Max in particular — from quietly absorbing brand traffic you would have won anyway.
Best for: e-commerce, DTC and B2B brands that need Search to produce profitable new customers, and lead-gen businesses that want senior operators instead of a rotating junior account manager. For ecommerce PPC management, Search usually runs next to Shopping campaigns, each owning different queries.
Keywords grouped by intent and margin, so high-value queries get their own budget, ads and landing pages instead of sharing a catch-all ad group.
Exact, phrase and broad match used deliberately, with broad match introduced only where conversion data can steer Smart Bidding safely.
Headlines and descriptions written in distinct angles and rotated through structured tests, rather than stuffed with variations to chase an ad strength score.
A weekly pass through real queries: winners promoted to keywords, waste blocked with shared negative keyword lists across the account.
Target CPA, target ROAS or value-based bidding matched to your margins, with budgets moved weekly toward the campaigns that return profit.
Separate brand and prospecting campaigns, competitor terms only where they pay, and reporting that keeps cheap brand wins out of prospecting numbers.
Review structure, the last 90 days of search terms, Quality Score components, conversion tracking and wasted spend.
Rebuild campaigns around intent themes, the brand split and margin tiers, with negative lists in place before launch.
Write responsive search ads, sitelinks, callouts and structured snippets that match each ad group’s intent and landing page.
Connect accurate conversion values, then move from controlled bidding to Smart Bidding once volume supports it.
Mine search terms, test ad angles, adjust bids and budgets, and expand only into queries that have proven profitable.
In 4 months from a banned account (Peakros)
The strategist on your kickoff call is the one reviewing your search terms every week.
We report acquisition cost and return split by brand and non-brand, not CTR and impression share alone.
No long contracts. You keep full ownership of the account, keywords and conversion history.
Product ads with images and prices for the queries text ads can’t show well.
Run PMax next to Search without letting it absorb your brand traffic.
Pages built for each keyword theme so more paid clicks become sales.
Accurate conversion values so Smart Bidding optimizes for real revenue.
A flat monthly fee, a percentage of ad spend, or a hybrid — agreed before we start, and bundled at a lower combined rate when we also run Shopping or Performance Max. No setup fee and no long-term contract.
If the core metric we agree on — cost per acquisition, ROAS or non-brand revenue — hasn’t measurably improved within 90 days of management, month 4 is on us while we make it right. Search is often the first place gains appear, because cutting wasted queries shows up in the numbers quickly.
Straight answers before you book anything.
Share your account and goals. A senior strategist will record a video walkthrough of your Search campaigns — wasted queries, match type gaps, brand leakage and bidding — plus the 30-day plan to fix them.
We onboard a limited number of new accounts each month — request your audit to claim a slot
More Than Scaling is a Google Ads Agency. We help drive e-commerce brand’s traffic with an expert team of Google Ads specialists. Let’s outplay your competitors!
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