Smart Bidding is only as smart as the conversions you feed it. We set up Google Ads conversion tracking and GA4 so purchases, leads and calls are counted once, carry the right value and still reach Google when cookies don’t — then connect the sales that close offline.
Peakros
Mirai Clinical
Ecommerce Scaling Secrets
it is the signal Smart Bidding uses to decide what each click is worth. In Google Ads conversion tracking, that signal can come from two sources. The Google Ads tag, delivered through the Google tag, records conversions directly and credits them to the date of the ad click. GA4 key events can also be imported, but GA4 reports them on the day they happen and applies its own cross-channel attribution, so the two will never match exactly. We usually make the Google Ads tag the primary source for bidding and keep GA4 for analysis.
Enhanced conversions close the gap that browsers and blocked cookies create. When a customer checks out or submits a form, the tag sends a hashed (SHA-256) copy of first-party data such as an email address or phone number, which Google matches to signed-in accounts to recover conversions it would otherwise miss. Consent mode works alongside it: it tells Google tags whether a visitor accepted ad and analytics cookies, and lets Google model conversions for users who declined. For European traffic, sending consent signals is needed to keep full access to measurement and audience features.
Lead-gen and B2B accounts need one more layer. A form fill isn’t revenue, so we capture the click ID (GCLID) or use enhanced conversions for leads to send qualified leads, booked calls and closed deals from your CRM back to Google Ads as offline conversions. Phone calls get the same discipline: calls from ads and from your website are tracked with a minimum call length, so a ten-second wrong number never counts as a lead.
The errors we fix most often: purchases counted twice because a GA4 import and the Google Ads tag are both primary; lead forms set to count every conversion instead of one; thank-you pages that refire on reload; missing transaction IDs and order values; and micro-actions like page views marked primary, which teaches bidding to chase cheap, useless traffic.
GA4 property, key events, ecommerce events and Google Tag Manager configured cleanly, with Google Ads and Merchant Center linked.
Purchases with dynamic values, transaction IDs and currency; leads, sign-ups and bookings set as primary or secondary on purpose.
Hashed customer data sent with web conversions, plus enhanced conversions for leads where forms turn into sales later.
Consent mode connected to your cookie banner or consent platform, so measurement respects visitor choices and modeling fills the gaps.
Qualified leads, opportunities and closed revenue sent from your CRM back to Google Ads on a recurring schedule.
Calls from ads and website call conversions with minimum-duration rules, so only real conversations count toward results.
Compare conversions in Google Ads, GA4 and your store or CRM to find gaps, duplicates and broken tags.
Agree which actions are primary, what each one is worth and which source counts, before anything changes.
Configure tags, GTM, enhanced conversions, consent mode, call tracking and CRM imports, then test every action.
Run new and old conversion actions side by side until the numbers reconcile with your backend data.
Switch primary goals and value settings so Smart Bidding optimizes toward clean, revenue-backed conversions.
In 4 months from a banned account (Peakros)
We check tracked conversions against Shopify, your CRM or your order system — not just against another dashboard.
Tracking is designed around what Smart Bidding needs, by the strategists who run the campaigns that depend on it.
No long contracts. Senior specialists only, and you keep full ownership of every tag, container and property.
PMax runs entirely on conversion signals — give it accurate ones.
Tracking setup and upkeep are part of our Google Ads management, because we won’t optimize an account we can’t measure. Management runs on a flat monthly fee, a percentage of spend or a hybrid — no setup fees, no long-term contract.
If performance doesn’t measurably improve within 90 days of management, we work month 4 free. Fixing tracking is usually where that lift begins: bidding can’t improve on numbers it can’t trust.
Straight answers before you book anything.
Share your site and the platforms you use. A senior strategist will compare what Google Ads reports with what really happened and record a teardown of every tracking gap.
We onboard a limited number of new accounts each month — request your audit to claim a slot
More Than Scaling is a Google Ads Agency. We help drive e-commerce brand’s traffic with an expert team of Google Ads specialists. Let’s outplay your competitors!
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