We recently helped a client scale fast enough
to be featured on
Here’s what worked - and what you can learn from it. And How You Can Scale Your Brand the Same Way
When Mirai Clinical launched their Japanese persimmon deodorizing soap, the mission was clear: bring a centuries-old Japanese skincare secret to the U.S. market. What wasn’t clear? How to explain “nonenal body odor” to a western audience—and scale in a category dominated by massive personal care brands.
Fast forward 12 months. Mirai Clinical didn’t just educate the market—they built a loyal customer base, 4x’d their ad budget while maintaining profitability, and are now headed to Shark Tank.
So, what changed?
They partnered with More Than Scaling — and built a bulletproof, full-funnel Google Ads ecosystem designed not just to capture attention, and convert it.
A Product With a Powerful Story —That Needed the Right Platform
Mirai Clinical’s persimmon soap isn’t your average bar soap. It neutralizes odor at a molecular level using Japanese persimmon extract, a solution especially effective for age-related body odor, menopause, and active lifestyles.
But here’s the challenge:
In the U.S., no one was searching for “persimmon deodorizing soap.” Most didn’t even know they needed it.
That’s where we came in.
📈 Phase 1: Capture Demand
Before you scale, you need to prove the product can convert. Our strategy began at the bottom of the funnel:
Brand Search Campaigns → captured high-intent traffic
Shopping Ads → showcased the product to solution-seekers
Remarketing → re-engaged curious visitors who hadn’t yet converted
Results?
→ Immediate 2.2–2.5x ROAS
→ Efficient customer acquisition
→ Foundational data to scale intelligently
🚀 Phase 2: Create Demand
With proof of concept in hand, we flipped the switch on growth mode:
Performance Max Campaigns with laser-targeted audiences
Top-of-Funnel YouTube Ads to educate and introduce the product
Custom landing pages for women 40+, body odor concerns, Japanese skincare fans
Problem-first search campaigns like “best soap for aging skin”
Competitor intercept ads that turned shoppers into believers
We didn’t just drive traffic. We drove the right traffic, and built a real brand presence that stood out in a saturated market.
📊The Numbers Don’t Lie
budget scale (from $3K to $12K/month) while staying profitable
QoQ new customer growth
Consistent 1.2–1.5x NC ROAS even during scaling
CACs than industry averages
Ready to grow smarter, not just harder?
We didn’t stop at scaling—we prepared for a national spotlight. As Mirai Clinical heads into their Shark Tank debut, we’ve tailored campaigns for maximum impact:
- Shark Tank-specific search and shopping campaigns
- Customized landing pages for peak traffic surges
- Smart bidding and remarketing to convert post-show interest
- Fresh creatives featuring potential Shark endorsements
The brand is now set to capitalize on millions of live viewers—and turn that exposure into revenue.
💬 What Koko Says
“MTS didn’t just run ads. They helped us scale with intention. From our first $3K budget to getting ready for Shark Tank, they’ve been by our side. I couldn’t recommend them more.”
🔥 Want to Scale Like Mirai Clinical?
Whether you’re a niche product or a growing DTC brand, the truth is simple:
Great products need great strategy to succeed.
At MTS, we’ve driven over $150M+ in revenue via Google and YouTube Ads. From new customer acquisition to creative optimization and landing page funnels—we build systems that scale.
Ready to grow smarter, not just harder?
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