Shopping ads win or lose one product at a time. As a Google Shopping agency, we decide which products get budget, how hard to bid on each, and which searches they should show for — so your catalog grows on margin, not on whatever happens to sell cheapest.
Peakros
Mirai Clinical
Ecommerce Scaling Secrets
there are no keywords to bid on, so Google decides when each item appears by matching the search to your product data. That changes what Google Shopping ads management really is. Instead of choosing queries, we control which products compete, what each is allowed to cost, and which kinds of searches each campaign is allowed to win.
Structure comes first. We split the catalog by margin, price point, sales history and seasonality, so a $12 accessory and a $400 hero product never share one bid. Items that collect clicks but no sales get isolated before they drain budget, and items that never get impressions are diagnosed rather than ignored. Bidding follows the structure: manual CPC where you need tight control, target ROAS where conversion volume can support it.
Query sculpting is the step most accounts skip. With campaign priority settings and negative keywords, we route generic searches to low bids and specific, model-level searches to aggressive ones. We also watch benchmark CPC, impression share, auction insights and Merchant Center’s price competitiveness data, where available, to see whether you lose auctions on price or on bids. Clean product data sits underneath all of this; our Merchant Center feed management service owns that layer.
Best for: e-commerce and DTC brands with catalogs from a few dozen SKUs to tens of thousands that want to manage Google Shopping for profit, whether they run Standard Shopping, Performance Max, or a deliberate mix of both.
Products grouped by margin, price band, sales history and season, so every group gets a bid that matches its economics.
Campaign priorities and negative keywords that send broad searches to low bids and ready-to-buy searches to higher ones.
Manual CPC or target ROAS chosen per campaign, with bids adjusted for products that consistently over- or under-deliver.
Products Google rarely shows are diagnosed for title relevance, price or bid, then fixed or deliberately excluded.
A clear rule for which products run in Standard Shopping and which in Performance Max, so the two campaigns don’t compete blindly.
Benchmark CPC, impression share and auction insights reviewed to spot where you lose on price rather than on bids.
Map product margins, best sellers and stock depth, and audit current Shopping results at item level.
Confirm titles, identifiers, custom labels and approval status are in shape before any budget scales.
Build campaigns by margin tier and priority, with negative keyword lists and product exclusions in place.
Set ROAS targets per tier, then adjust weekly for profit, stock levels and seasonal demand.
Push budget behind products that hold margin, test new markets, and move proven items into PMax where it helps.
In 4 months from a banned account (Peakros)
We bid on what each product earns after cost of goods, not on top-line revenue alone.
Experienced operators manage your catalog. No juniors learning Shopping on your budget.
No long contracts, no setup fees, and the account and all its data stay yours.
Titles, attributes and disapprovals fixed so products qualify for more searches.
Feed-based PMax with brand exclusions and asset groups by product line.
Category and comparison queries that product ads don’t match well.
Dynamic ads that show shoppers the exact products they viewed.
One fee covers Shopping strategy, structure and weekly optimization — flat monthly, a share of ad spend, or a hybrid. Feed management and Performance Max can be bundled in at a lower combined rate. No setup fee, no contract.
If ROAS, contribution margin or the core metric we agree on hasn’t measurably improved after 90 days of management, your fourth month carries no management fee while we keep working. Because Shopping is reported at product level, you see exactly which items moved and why.
Straight answers before you book anything.
Send us your store and account. A senior strategist will record a product-level review of your Shopping campaigns — wasted SKUs, missed searches, structure and bids — and the 30-day plan.
We onboard a limited number of new accounts each month — request your audit to claim a slot
More Than Scaling is a Google Ads Agency. We help drive e-commerce brand’s traffic with an expert team of Google Ads specialists. Let’s outplay your competitors!
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