Myrtle Beach makes most of its money in a few summer months, but its smartest businesses don’t stop selling when the crowds leave. We help Grand Strand brands win the season, then use e-commerce, B2B and relocation demand to keep revenue moving the rest of the year.
Myrtle Beach has about 40,500 residents (U.S. Census Bureau, 2024 estimate), up from roughly 35,700 in 2020, and anchors the Grand Strand, a long stretch of beach communities in Horry County that draws millions of visitors a year. Hotels, condo resorts, golf courses, attractions such as Broadway at the Beach, restaurants and the businesses that supply them form the core economy. Coastal Carolina University in nearby Conway adds students and staff, and a large wave of retirees and remote workers has made Horry County one of the fastest-growing areas in the state.
That creates three Google Ads opportunities beyond peak-season tourism. E-commerce: beachwear, souvenirs, local food brands and coastal decor sell to visitors once — and online, year-round, to those same visitors after they go home. B2B: hotels, condo associations, restaurants and property managers buy linens, pool service, HVAC maintenance, laundry, signage and staffing from suppliers who need to reach decision-makers, not tourists. Relocation: retirees and families moving to the coast search for real estate, healthcare, financial advice and home services long before they arrive.
Seasonality governs all of it. Summer family traffic, spring and fall golf, winter long-stay visitors and hurricane disruptions each need their own budget plan.
Directional planning ranges, not quotes — real CPCs depend on your keywords, Quality Score and competitors. Your free audit pulls the actual numbers for your account.
| Niche | Myrtle Beach CPC range | Budget to compete | Notes |
|---|---|---|---|
| eCommerce / beach & local brands | $0.80 – $4.00 | $3K+/mo | National Shopping auctions; remarketing past visitors cuts costs |
| Hotels & condo rentals | $1.50 – $7 | $3K – $15K/mo | Summer peak; protect brand and direct-booking terms from OTAs |
| Attractions & golf | $1 – $5 | $1K – $5K/mo | Trip-planning searches start in winter for summer visits |
| B2B hospitality suppliers | $4 – $18 | $2K – $6K/mo | Target managers and associations; exclude tourist intent |
| Legal (PI) | $55 – $180 | $6K+/mo | Visitor traffic increases accident cases; competition is heavy |
| Real estate & relocation | $3 – $12 | $2K – $6K/mo | Retirees and remote workers research from out of state |
Agency-wide numbers and client stories from accounts nationwide. E-commerce and B2B growth are our core strengths — useful for Myrtle Beach businesses trying to beat seasonality.
In 4 months from a banned account (Peakros)
“From a banned ad account to $600K in 4 months — when expertise meets execution, results speak for themselves.”
— Yusuf Karakaya, Founder & CEO
“We’ve scaled her brand with an EXPLOSIVE 169% surge in new customer revenue in LESS THAN 2 MONTHS.”
— Koko Hayashi, Founder & CEO
“He ditched his old agency, and we took his brand to new heights — more revenue, more profits, and winning on Google Ads.”
— Alex Fedotoff, Founder
Feeds, Shopping and PMax that help Myrtle Beach brands keep selling online after the summer crowds leave.
Month-by-month spend plans for summer, golf seasons, winter long stays and hurricane disruptions.
Month-to-month terms and a senior strategist managing your Grand Strand account.
A recorded review of your spend by season, channel and audience, with the biggest leaks flagged.
Merchant Center, conversion tracking and seasonal schedules set up correctly.
Weekly sprints that build online sales, B2B leads and remarketing between peaks.
Measurable improvement in your core metric by day 90, or month 4 is free.
The Myrtle Beach version of our guarantee: if your account’s core metric isn’t measurably better after 90 days, month 4 of management is on us.
Margin-aware Shopping for Myrtle Beach brands selling beach, coastal and souvenir products online year-round.
Targeted campaigns for suppliers reaching Grand Strand hotel, condo and restaurant decision-makers.
Turn last summer’s Myrtle Beach visitors into off-season online customers and next year’s guests.
Cross-channel campaigns for resorts and attractions competing for summer trip planners.
Our playbooks fit the Grand Strand — e-commerce and local product brands, hotels and condo resorts, golf and attractions, hospitality suppliers, law firms and the real-estate teams serving relocating retirees.
Tell us how your Myrtle Beach business earns in season and what you want from the off-season. A senior strategist will record a video audit and build a 30-day plan.
We onboard a limited number of new accounts each month — request your audit to claim a slot
More Than Scaling is a Google Ads Agency. We help drive e-commerce brand’s traffic with an expert team of Google Ads specialists. Let’s outplay your competitors!
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