Performance Max is Google’s most automated campaign type, and the easiest to misread. As a Performance Max agency, we give PMax the inputs it actually learns from — accurate conversion values, a healthy feed, focused asset groups and real audience signals — plus the guardrails that stop it from claiming credit for sales you’d have made anyway.
Peakros
Mirai Clinical
Ecommerce Scaling Secrets
Search, Shopping, YouTube, Display, Gmail, Discover and Maps, all from a single budget. You supply the goal, conversion values, creative assets and, for retailers, a Merchant Center feed; Google’s AI decides who sees which ad, where, and at what bid. There are no keywords or placements to choose, which is why PMax optimization is mostly about the quality of what goes in.
Asset groups are the main lever. Each pairs headlines, descriptions, images, logos and video with audience signals and, for e-commerce, a slice of your product feed. We build them around product lines or customer intent rather than one catch-all group, so the creative fits who it reaches. Audience signals — customer lists, site visitors and custom segments — are hints that speed up learning, not hard targeting.
Guardrails come next. Left alone, Performance Max tends to drift toward cheap branded searches and existing customers, which flatters ROAS without adding sales. We apply brand exclusions, account-level negative keywords and URL controls, and use new customer acquisition goals where the economics justify them. Then we check the search-term and channel reporting Google provides to see where the money actually goes. For stores, PMax is only as good as the feed behind it: missing identifiers, weak titles and disapprovals cap what it can serve.
Best for: e-commerce brands with reliable conversion tracking and a clean feed, and lead-gen businesses able to pass back offline conversion data, so Google Performance Max optimizes for qualified leads instead of form spam.
Asset groups split by product line, price tier or intent, each with its own creative, audience signals and listing group.
Brand lists, account-level negative keywords and URL controls that stop PMax from harvesting traffic you already own.
Headlines, long headlines, descriptions, landscape, square and portrait images, logos and real video, so Google isn’t left to auto-generate gaps.
Customer lists, site visitors and custom segments built from search terms and competitor websites to shorten the learning phase.
New customer acquisition goals and customer-list exclusions where paying more for first-time buyers makes economic sense.
Regular review of where PMax spends — channels, search terms, products and assets — so decisions rest on evidence, not a summary ROAS.
Confirm conversion actions, values and enhanced conversions are accurate before automation starts learning from them.
Close feed gaps, then build complete asset sets for every asset group, including video.
Set asset groups, listing groups, brand exclusions, negative keywords and URL rules before launch.
Hold budgets and targets steady early on instead of making daily changes that restart learning.
Review channel, product and search-term data, replace weak assets, and add budget where incremental sales hold up.
In 4 months from a banned account (Peakros)
We separate new revenue from brand and returning-customer revenue, so PMax is judged on what it adds.
Automation still needs judgment. Experienced operators set the inputs and interpret the results.
No lock-in contracts. You own the account, the assets and the conversion history.
The product data PMax reads when deciding which items to serve.
Keyword-controlled campaigns that protect brand and high-intent queries.
Accurate values so PMax optimizes toward revenue, not cheap conversions.
PMax is usually managed as part of a wider Google Ads engagement: a flat monthly fee, a percentage of spend or a hybrid, with Search, Shopping and feed work bundled in. No setup fee, no long-term contract.
If your agreed metric — new-customer revenue, ROAS or cost per acquisition — doesn’t measurably improve within 90 days, we manage month 4 free while we fix it. For PMax we measure with brand traffic separated out, so any gain is real rather than relabeled.
Straight answers before you book anything.
Give us read access. A senior strategist will record a review of your PMax campaigns — brand leakage, asset group structure, feed coverage and where spend really lands — and the 30-day plan.
We onboard a limited number of new accounts each month — request your audit to claim a slot
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