Meta is still the fastest way to put a product in front of buyers who weren’t looking for it — when purchase tracking is clean and fresh creative keeps arriving. We run Facebook and Instagram ads for e-commerce brands: Advantage+ shopping, structured creative testing, Conversions API, and a deliberate split between prospecting and retargeting.
Peakros
Mirai Clinical
Ecommerce Scaling Secrets
feeding the algorithm accurate purchase data, supplying enough new creative for it to find new buyers, and deciding how much budget goes to people who already know you. As an ecommerce Facebook ads agency, we manage Facebook, Instagram, Messenger and the Audience Network as one system rather than a pile of ad sets someone checks once a week.
Tracking comes first. Since Apple’s App Tracking Transparency rollout, a browser pixel on its own misses a real share of purchases. We pair the Meta Pixel with the Conversions API — through Shopify’s native integration, server-side tagging or a partner app — deduplicate events so no order is counted twice, and raise Event Match Quality so Meta can connect sales to the ads that drove them. Clean signal is what lets automated campaigns optimize toward buyers instead of cheap clickers.
Structure comes next. Most accounts we audit either run one sprawling campaign or dozens of tiny ad sets that never leave the learning phase. We consolidate: an Advantage+ shopping campaign (now folded into Meta’s Advantage+ sales setup) for broad prospecting, with existing customers defined so spend on returning buyers stays visible and capped; a manual campaign for controlled tests; and catalog-driven retargeting for product viewers and cart abandoners. Creative now does most of the targeting, so a weekly testing cadence — hooks, formats, offers, UGC — is part of the plan from day one.
Best for: Shopify and other DTC stores with a proven product, catalogs that suit dynamic product ads, and brands already running Google that want Meta judged on new-customer revenue and contribution margin rather than in-platform ROAS alone.
Meta Pixel and Conversions API set up with event deduplication, correct purchase values and better match quality, so the algorithm learns from real orders.
Advantage+ campaigns configured with existing-customer definitions, budget caps and a varied creative mix, so automation chases new buyers instead of recycling your list.
A weekly test plan across hooks, formats and angles — static, video, carousel and UGC — with clear rules for killing or scaling each concept.
Separate budgets and reporting for cold audiences and warm visitors, so retargeting can’t take credit for sales that prospecting created.
Product catalog synced from your store, product sets by margin or category, and Advantage+ catalog ads for viewers and cart abandoners.
Weekly view of new-customer revenue, blended MER and contribution margin beside Meta’s own ROAS, with your Google results in the same report.
Review pixel, CAPI, attribution settings, structure and creative history to find where spend and signal are leaking.
Deploy the Conversions API, deduplicate events, verify your domain and match purchase values to your store backend.
Consolidate into Advantage+ prospecting, one manual test campaign and catalog retargeting, with budgets set from margins.
Launch new concepts every week, judge them on cost per new customer, and promote winners into scaling campaigns.
Raise budgets in steps while watching blended MER and new-customer share, so growth holds up outside the dashboard.
In 4 months from a banned account (Peakros)
Budgets follow contribution margin and new-customer revenue, not the ROAS figure Meta reports about itself.
We see both channels together, so retargeting and branded search don’t double-claim the same order.
A senior strategist runs your account directly, on month-to-month terms, with no hand-off to juniors.
UGC, video and static concepts produced at the pace Meta’s testing demands.
Klaviyo flows that turn first orders from Meta into repeat revenue.
Catch shoppers who saw you on Instagram and later search on Google.
Add another cold-traffic channel once Meta prospecting starts to plateau.
Meta bills your ad spend directly; our fee is a flat monthly rate, a percentage of spend, or a hybrid. No setup fee and no long-term contract — and Meta bundled with Google comes at one combined rate.
If your new-customer acquisition cost or contribution margin from Meta doesn’t measurably improve within 90 days, we work month 4 free while we fix it. Clean Conversions API data and a steady creative pipeline are usually where that improvement starts.
Straight answers before you book anything.
Share read access to your ad account. A senior strategist will review your tracking, Advantage+ setup, creative fatigue and prospecting-to-retargeting split, and send a recorded video audit within 2 business days.
We onboard a limited number of new accounts each month — request your audit to claim a slot
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