AppLovin’s Axon engine serves full-screen ads inside a vast network of mobile games — a pool of cold traffic Meta and Google don’t reach. We get established DTC brands onboarded, set up web tracking and creative built for the format, and scale spend once the numbers hold. App developers get the same rigor for user acquisition.
Peakros
Mirai Clinical
Ecommerce Scaling Secrets
its Axon engine decides which ad appears inside a huge network of mobile apps, and it now runs campaigns that send people to e-commerce websites, not only app stores. The audience is people playing games on their phones — buyers who rarely sit in your Meta lookalikes or your Google search terms. That makes AppLovin ads management a cold-acquisition job: the platform finds the buyers, and your creative and offer have to convert them.
Setup matters more here than on mature platforms. Axon optimizes on purchase signals from your site, so we install AppLovin’s web pixel, confirm purchase events and order values match your store backend, and connect your product catalog where supported. Access for web advertisers has been gated by referral or invite while AppLovin expands the program; where that still applies, we handle onboarding so you aren’t stuck in a queue.
Creative is the main lever. Ads run as short full-screen videos between game levels, so the opening seconds and the end card do most of the selling. We test hooks, formats and offers on a fixed cadence, judge results on new-customer CPA and blended margin, and only push budget once efficiency holds. On iOS, where Apple’s App Tracking Transparency limits IDFA access, we lean on server-side and aggregated data rather than user-level tracking.
Best for: DTC brands doing $1M+ a year with a proven offer and a funnel that already converts cold traffic on Meta or Google, plus app developers who want AppLovin user acquisition or MAX mediation run alongside their other channels.
Account setup and, while AppLovin still gates web advertisers, referral access — so you can launch without waiting for an open slot.
AppLovin’s web pixel and purchase events installed and checked against your store data, so Axon optimizes toward real orders.
Full-screen video concepts built for in-game placements, tested on hooks, offers and end cards with clear scale and cut rules.
ROAS or CPA goals set from your margins, with budgets raised in stages only after results hold at each spend level.
For app developers: user-acquisition campaigns tied to your measurement partner, plus AppLovin MAX mediation setup for ad monetization.
New-customer revenue, blended MER and holdout reads where possible, showing what AppLovin adds beyond Meta and Google.
Confirm your offer, margins, funnel and revenue can support a pure cold-traffic channel before anything is spent.
Set up the account, install the pixel, validate purchase events and configure campaigns around your target ROAS.
Produce a first batch of in-game video concepts with varied hooks, angles and offers, so Axon has signal to learn from.
Run structured tests, cut losers quickly and judge winners on new-customer CPA, not platform-reported revenue alone.
Lift daily budgets in measured steps, refresh creative before it fatigues and check blended margin at each stage.
In 4 months from a banned account (Peakros)
We run AppLovin on DTC metrics — new-customer CPA, margin and LTV — not app-install playbooks bent to fit.
The people writing your test plan also read the results, so winning concepts reach budget faster.
If your offer isn’t ready for pure cold traffic yet, we’ll tell you before you spend, not after.
Video concepts and UGC produced fast enough to keep Axon supplied.
Your main cold channel today, coordinated with AppLovin on budget and creative.
Another incremental cold-traffic source, reaching readers on publisher sites.
Server-side purchase data that keeps every channel’s reporting honest.
AppLovin bills your media spend directly. Our fee is scoped on a strategy call by spend level and whether creative production is included — flat monthly, a percentage of spend, or a hybrid. No setup fee, month-to-month.
If AppLovin doesn’t produce measurable, profitable new-customer growth within 90 days of management, we work month 4 free while we make it right. We’ll also tell you upfront if your brand isn’t ready for the channel.
Straight answers before you book anything.
Tell us your revenue, margins and current channel mix. A senior strategist will assess whether AppLovin is the right next channel and, if it is, map out onboarding, tracking and the first creative tests.
We onboard a limited number of new accounts each month — request your audit to claim a slot
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