Wisconsin makes things — engines, fire trucks, power tools, cheese, paper — and a lot of it now sells through a search box. We build Google Ads for the state’s manufacturers, online sellers and service businesses around how Wisconsin actually buys: long B2B cycles, brutal winters and a handful of very different metros.
Wisconsin has about 5.96 million residents (U.S. Census Bureau, 2024 estimate) and one of the most manufacturing-heavy economies in the country. That shows up in the ad accounts we audit here: industrial suppliers bidding on part numbers, dairy and food producers selling direct, and contractors whose phones only ring when the furnace dies in January. The state is home to headquarters such as Northwestern Mutual, Harley-Davidson and Rockwell Automation in Milwaukee, Kohl’s in Menomonee Falls, Oshkosh Corporation, Mercury Marine in Fond du Lac and Menards in Eau Claire.
Geography splits the auctions. Milwaukee and Waukesha County carry the state’s highest legal and home-services CPCs, with Chicago-based advertisers reaching north along I-94. Madison runs on state government, UW–Madison and a health-tech cluster, and behaves like a young, educated, mobile-first market. The Fox Valley and Green Bay lean on paper, trucking and specialty vehicles. La Crosse and Eau Claire pull searchers from Minnesota, and the north is driven by tourism, cabins and snow.
So we don’t run one statewide campaign. We split budgets by metro, schedule around the seasons — deer hunting, ice-out, Packers Sundays, the August move-in rush in Madison — and give B2B accounts offline conversion imports so Smart Bidding optimizes toward quotes and closed deals, not form fills.
Directional planning ranges, not quotes — real CPCs depend on your keywords, Quality Score and competitors. Your free audit pulls the actual numbers for your account.
| Vertical | Milwaukee metro & Waukesha County | Madison, Green Bay & Fox Valley | Rest of Wisconsin |
|---|---|---|---|
| Legal (PI) | $70 – $200 CPC · $10K+/mo to compete | $45 – $150 CPC · $6K+/mo | $30 – $110 CPC · $4K+/mo |
| Home services (HVAC, roofing, plumbing) | $15 – $45 CPC · $4K+/mo | $12 – $38 CPC · $3K+/mo | $8 – $30 CPC · $2K+/mo |
| Healthcare / dental | $6 – $25 CPC · $3K+/mo | $5 – $22 CPC · $2.5K+/mo | $4 – $16 CPC · $1.5K+/mo |
| B2B / industrial manufacturing | $5 – $18 CPC · $4K+/mo | $4 – $15 CPC · $3K+/mo | $3 – $12 CPC · $2K+/mo |
| eCommerce (Shopping/PMax) | Statewide and national auctions — $0.80 – $4.00 CPC · $5K+/mo typical test budget; Wisconsin food, outdoor and industrial-supply brands win on feed quality, shipping promises and margin data | ||
Cities We Serve in Wisconsin
Each Wisconsin city page has its own market notes, CPC ranges and FAQs. Outside these 20 cities? We run campaigns statewide — request a free audit.
Part-number, capability and spec-driven keyword builds for Wisconsin manufacturers and distributors with long sales cycles.
Margin-aware Shopping for Wisconsin cheese, food, outdoor and industrial-supply sellers shipping nationwide.
Google-verified leads for Wisconsin furnace, roofing and plumbing pros, timed to the first hard freeze.
CRM and quote-system imports so bidding learns which Wisconsin leads turned into revenue, not just form fills.
Aggregate results from our book of business across the country. Wisconsin accounts run on the same playbooks, reporting and senior oversight.
In 4 months from a banned account (Peakros)
“From a banned ad account to $600K in 4 months — when expertise meets execution, results speak for themselves.”
— Yusuf Karakaya, Founder & CEO
“We’ve scaled her brand with an EXPLOSIVE 169% surge in new customer revenue in LESS THAN 2 MONTHS.”
— Koko Hayashi, Founder & CEO
“He ditched his old agency, and we took his brand to new heights — more revenue, more profits, and winning on Google Ads.”
— Alex Fedotoff, Founder
A recorded review of your spend split by metro and season, with leaks, quick wins and a 30-day plan.
Metro campaigns rebuilt, offline conversions connected and winter-versus-summer budgets mapped out.
Search-term pruning, bid shifts toward profitable regions and fresh ad copy for each Wisconsin market.
Core metric up — or month 4 costs nothing.
From a Milwaukee law firm to a Wausau HVAC shop, the terms are identical: no measurable lift in your core metric within 90 days, and month 4 of management is on us.
Offline conversion imports, long attribution windows and quote-stage tracking for Wisconsin manufacturers and distributors.
Budgets that follow Wisconsin demand — heating and snow in winter, boats, patios and tourism once the lakes open.
No long-term contract. A senior strategist runs your account from the first call, not a junior.
Tell us what you’re running in Wisconsin — Search, Shopping, LSAs or all three. A senior strategist will record a teardown of your account and the 30-day plan for your markets.
We onboard a limited number of new accounts each month — request your audit to claim a slot
More Than Scaling is a Google Ads Agency. We help drive e-commerce brand’s traffic with an expert team of Google Ads specialists. Let’s outplay your competitors!
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