Duncan is where Halliburton got its start, and oilfield services still shape the town’s economy and its search demand. Around that, a Stephens County hub serves ranchers, retirees and families from Marlow to Comanche. Campaigns need to handle both the industrial buyer and the neighbor down the road.
Duncan has about 23,000 residents (U.S. Census Bureau, 2024 estimate) and is the seat of Stephens County in southwest Oklahoma, about 30 miles east of Lawton on US-81 — the route of the old Chisholm Trail. Erle P. Halliburton founded his oil well cementing company here in 1919, and Halliburton and the wider oilfield-services industry have been tied to Duncan ever since. The Chisholm Trail Heritage Center and nearby lakes draw visitors, and the city serves as the shopping and healthcare center for the county.
For advertisers, that creates a B2B layer most towns this size lack: machine shops, fabrication, equipment rental, trucking and staffing firms that sell to energy companies across Oklahoma and Texas. Their campaigns should target buyers regionally, use technical keywords and measure quotes and contracts, and they should flex with drilling activity.
The consumer side is a classic small-market hub. People from Marlow, Comanche, Velma and rural Stephens County come to Duncan for doctors, car dealers and contractors. CPCs are low, but volume is thin, so we use broader match types with careful negatives, county-wide targeting and Local Service Ads to give campaigns enough data to work.
Directional planning ranges, not quotes — real CPCs depend on your keywords, Quality Score and competitors. Your free audit pulls the actual numbers for your account.
| Niche | Duncan CPC range | Budget to compete | Notes |
|---|---|---|---|
| Oilfield services & fabrication | $5 – $22 | $2K – $5K/mo | Regional B2B buyers; offline conversion import matters |
| Equipment rental & trucking | $3 – $14 | $1.5K – $4K/mo | Demand tracks drilling activity in Oklahoma and Texas |
| Home services | $7 – $24 | $1.5K – $3.5K/mo | County-wide targeting; storm season adds roofing pressure |
| Auto sales & repair | $2 – $8 | $1K – $3K/mo | Rural buyers drive in; call ads and Maps convert |
| Dental & healthcare | $4 – $15 | $1.5K – $3.5K/mo | Regional patients from across Stephens County |
| Legal (PI / workers' comp) | $25 – $85 | $2K – $5K/mo | Industrial and trucking injuries are common themes |
Aggregate results and stories from our accounts across the country — the methods we’d use in Duncan, not results for Duncan businesses.
In 4 months from a banned account (Peakros)
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Campaigns for Duncan service, fabrication and rental firms built around technical keywords and regional buyers.
Targeting that covers Marlow, Comanche and rural Stephens County, where many Duncan customers live.
No long contracts and a senior strategist managing your account.
A recorded review separating B2B and local performance, with wasted spend and missing tracking flagged.
Regional B2B and county-wide consumer campaigns are separated, with calls and CRM outcomes tracked.
Search terms, bids and ads are refined weekly, and B2B budgets flex with drilling activity.
Your agreed metric is measurably up, or month four of management is free.
Whether you fabricate parts for the oilfield or fix air conditioners on Main Street, the Duncan deal is the same: measurable improvement by day 90, or month four is free.
Technical, regional campaigns for Duncan oilfield-service, fabrication and rental companies, measured on quotes.
Contract and job data fed back to Google Ads so Duncan B2B bidding learns from real revenue.
Verified leads for Duncan plumbers, HVAC techs and roofers serving the whole county.
Maps, Search and YouTube reach for Duncan dealers and retailers drawing rural buyers into town.
Our Duncan playbooks cover oilfield-service, fabrication and equipment-rental companies, home-services contractors, auto dealers and repair shops, and medical and dental practices serving Stephens County, with B2B and local campaigns kept on separate tracks.
Running oilfield B2B or Main Street campaigns in Duncan? Request your free audit and a senior strategist will record a review and 30-day plan.
We onboard a limited number of new accounts each month — request your audit to claim a slot
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