Indiana makes things — engines, RVs, orthopedic implants, steel, medicine — and sells them to buyers who research on Google before they ever call a rep. We build Hoosier campaigns for long B2B sales cycles, national e-commerce auctions and the local service markets in between.
Indiana has about 6.9 million residents (U.S. Census Bureau, 2024 estimate) and one of the most manufacturing-heavy economies in the country. Columbus is home to Cummins. Elkhart County builds the large majority of America’s RVs. Warsaw is the center of the orthopedic device industry. Northwest Indiana still runs on steel and refining, and Indianapolis anchors pharmaceuticals and life sciences around Eli Lilly. That is why so much Indiana ad spend is B2B: distributors, component suppliers, contract manufacturers and industrial services chasing small, valuable audiences.
Geography splits the rest. Central Indiana — Indianapolis plus fast-growing Hamilton and Johnson counties — is the priciest and most crowded auction. Lake and Porter counties sit inside the Chicago media market on Central Time, so local firms bid against Illinois budgets. Fort Wayne and South Bend are self-contained regional hubs, and Evansville pulls customers from Kentucky and Illinois across the Ohio River.
Then there are the college towns — Bloomington, West Lafayette, Muncie, Terre Haute — where demand follows the academic calendar. One statewide campaign averages all of this into mush. We split budgets, schedules and time zones by region so each market is funded on its own numbers.
Directional planning ranges, not quotes — real CPCs depend on your keywords, Quality Score and competitors. Your free audit pulls the actual numbers for your account.
| Vertical | Indianapolis & Hamilton County | Northwest Indiana (Chicago DMA) | Fort Wayne, South Bend, Evansville & rest of state |
|---|---|---|---|
| Legal (PI) | $60 – $170 CPC · $10K+/mo to compete | $70 – $190 CPC · $10K+/mo | $35 – $120 CPC · $5K+/mo |
| Home services | $14 – $45 CPC · $4K+/mo | $15 – $48 CPC · $4K+/mo | $8 – $32 CPC · $2.5K+/mo |
| B2B / manufacturing | $6 – $26 CPC · $5K+/mo | $5 – $22 CPC · $4K+/mo | $4 – $20 CPC · $3K+/mo |
| Healthcare / dental / med spa | $6 – $30 CPC · $3K+/mo | $6 – $28 CPC · $3K+/mo | $4 – $20 CPC · $2K+/mo |
| eCommerce (Shopping/PMax) | National auctions — $0.80 – $4.00 CPC · $5K+/mo typical test budget; Indiana's central location and fast ground-shipping reach are worth putting in your feed and ads | ||
Cities We Serve in Indiana
Each Indiana city page has its own market notes, CPC ranges and FAQs. Outside these 20 cities? We can still build your campaigns from anywhere in Indiana — request a free audit.
Tight keyword sets for Indiana manufacturers and suppliers, with CRM deal data feeding bids instead of raw form fills.
Feed-first campaigns for Indiana e-commerce brands selling nationally, built on margin rather than revenue alone.
Verified leads for Hoosier contractors, law firms and home-service pros, run alongside Search in each region.
GA4, call tracking and CRM imports so long Indiana sales cycles still teach Smart Bidding what a real lead looks like.
Aggregate figures from the accounts we manage nationwide, with the stories behind them. Indiana campaigns get the same B2B and e-commerce systems.
In 4 months from a banned account (Peakros)
“From a banned ad account to $600K in 4 months — when expertise meets execution, results speak for themselves.”
— Yusuf Karakaya, Founder & CEO
“We’ve scaled her brand with an EXPLOSIVE 169% surge in new customer revenue in LESS THAN 2 MONTHS.”
— Koko Hayashi, Founder & CEO
“He ditched his old agency, and we took his brand to new heights — more revenue, more profits, and winning on Google Ads.”
— Alex Fedotoff, Founder
A recorded teardown of your account with spend split by region and time zone, the leaks we found and a 30-day plan.
Conversion and call tracking repaired, CRM outcomes connected, campaigns separated by Indiana region.
Weekly optimization by region, shifting budget toward the Indiana markets and product lines producing qualified pipeline.
Your core metric has measurably improved — or month 4 of management is free.
We put our own fee at risk: if your core metric hasn’t measurably improved within 90 days, month 4 of management costs you nothing. That applies to an Elkhart parts supplier and an Indianapolis e-commerce brand alike.
We optimize Indiana manufacturing and industrial accounts to qualified opportunities and closed revenue, not cheap form fills from job seekers and students.
Ad schedules and call hours set correctly for Central Time counties in the Region and the Evansville area, and Eastern everywhere else.
No annual contracts and no handoff to junior staff. A senior strategist runs your account and stays on it.
Tell us what you sell and where in Indiana you sell it. A senior strategist will record a video audit of your account — the leaks, the quick wins and a 30-day plan by region.
We onboard a limited number of new accounts each month — request your audit to claim a slot
More Than Scaling is a Google Ads Agency. We help drive e-commerce brand’s traffic with an expert team of Google Ads specialists. Let’s outplay your competitors!
Don’t miss our future updates! Get Subscribed Today!
© 2026 More Than Scaling. All Rights Reserved!
