From Austin’s SaaS corridor to Houston’s legal battlegrounds, DFW’s home-services sprawl and San Antonio’s military-and-medical economy — Texas is four ad markets in one state. We build per-metro campaigns, not one statewide budget blob.
Texas is home to about 31.3 million residents (U.S. Census Bureau, 2024 estimate), second only to California, and its auctions behave like four separate countries. Houston and Dallas legal keywords are among the most expensive in the country, fed by freight corridors, refineries and a deep bench of personal-injury firms. Austin’s tech density drives B2B and SaaS CPCs well above national averages. San Antonio runs on military, healthcare and tourism demand at noticeably lower click prices, and home-services competition in DFW’s suburbs keeps intensifying as new subdivisions fill in.
Then there are the markets the big four overshadow: border cities like El Paso, Laredo and Brownsville, where Spanish-language search is the default rather than an add-on; Panhandle and South Plains hubs like Amarillo and Lubbock, with thin volume and cheap clicks; and Gulf Coast towns where hurricane season rewrites demand for roofing and restoration overnight. Roughly four in ten Texans identify as Hispanic or Latino, so bilingual campaigns belong in most plans.
A single statewide campaign can’t see any of this. We split budgets, bids, ad copy and landing pages per metro — so Austin SaaS spend never subsidizes Houston PI experiments, and a profitable Lubbock campaign isn’t starved to keep Dallas visible.
Directional planning ranges, not quotes — real CPCs depend on your keywords, Quality Score and competitors. Your free audit pulls the actual numbers for your account.
| Vertical | Houston / DFW | Austin | San Antonio & smaller metros |
|---|---|---|---|
| Legal (PI) | $120 – $250+ CPC · $20K+/mo to compete | $100 – $180 CPC · $12K+/mo | $60 – $140 CPC · $8K+/mo |
| Home services | $20 – $55 CPC · $6K+/mo | $15 – $45 CPC · $5K+/mo | $10 – $35 CPC · $4K+/mo |
| Healthcare / clinics | $12 – $40 CPC · $6K+/mo | $10 – $35 CPC · $5K+/mo | $8 – $28 CPC · $4K+/mo |
| SaaS / B2B | $8 – $22 CPC · $8K+/mo | $10 – $25+ CPC · $8K+/mo | $6 – $18 CPC · $6K+/mo |
| eCommerce (Shopping/PMax) | Statewide & national auctions — $0.80 – $3.50 CPC · $5K+/mo typical test budget; feed quality and margins, not your Texas address, decide who wins | ||
Cities We Serve in Texas
Each Texas city page carries its own market read, CPC ranges and FAQs — from Houston’s Energy Corridor to the Rio Grande Valley. Don’t see your city? We run campaigns anywhere in the state — request a free audit.
Per-metro keyword structures built on Texas auction data, so Houston legal bids never drain a San Antonio budget.
Feed-first Shopping and Performance Max for Texas brands shipping statewide and nationally from in-state warehouses.
Google-verified leads for Texas roofers, HVAC techs, plumbers and attorneys, layered under Search in every metro.
Metro-specific, bilingual-ready pages that turn costly Houston and Dallas clicks into booked calls.
Aggregate numbers across the accounts we manage nationwide — and the stories behind them. The same per-metro discipline goes into every Texas build.
In 4 months from a banned account (Peakros)
“From a banned ad account to $600K in 4 months — when expertise meets execution, results speak for themselves.”
— Yusuf Karakaya, Founder & CEO
“We’ve scaled her brand with an EXPLOSIVE 169% surge in new customer revenue in LESS THAN 2 MONTHS.”
— Koko Hayashi, Founder & CEO
“He ditched his old agency, and we took his brand to new heights — more revenue, more profits, and winning on Google Ads.”
— Alex Fedotoff, Founder
A video teardown of your account with spend split by metro, showing exactly where Houston, DFW, Austin or San Antonio budgets leak.
Tracking repaired, campaigns restructured into per-metro P&Ls, and Spanish-language ad groups queued where demand exists.
Weekly optimization sprints per metro, plus the first budget shift toward the Texas markets that return the most.
Your core metric is up by day 90 — or month 4 is on us.
Ninety days to a measurable improvement in your core metric, or we manage month 4 for free while we fix it. The terms are identical for a Panhandle roofer and a Houston law firm.
Houston, DFW, Austin and San Antonio run as separate P&Ls — because they are. Smaller metros get budgets of their own, not leftovers.
Your account is run by operators who’ve scaled brands past $100K/month in spend, never handed down to junior staff.
No long-term contracts. Results keep you, not paperwork — and your account, data and history stay yours if you ever leave.
Running one Texas metro or all four? Request the free audit and a senior strategist will record a video teardown of every active channel — what’s leaking, what’s working and the 30-day plan for each market.
We onboard a limited number of new accounts each month — request your audit to claim a slot
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