Orlando has two audiences searching at once: millions of visitors planning trips from out of state, and a fast-growing resident population that needs dentists, roofers and lawyers. Mixing them in one campaign wastes money. We separate them from day one.
Orlando has about 335,000 residents (U.S. Census Bureau, 2024 estimate) at the center of a metro of well over two million — and it hosts far more visitors each year than residents. Universal Orlando sits inside city limits, Walt Disney World is just southwest, and the Orange County Convention Center on International Drive is one of the largest in the country. That makes hotels, attractions, vacation rentals, transportation and restaurants some of the most competitive local auctions in Florida.
Beneath the tourism sits a broader economy: the University of Central Florida, one of the largest universities in the U.S. by enrollment; a modeling, simulation and training cluster tied to military training commands; the Lake Nona medical and research district; and steady corporate relocation. Central Florida also has a large Puerto Rican and broader Hispanic community, especially toward Kissimmee and the south side of the metro.
For Google Ads, the split matters. Tourism campaigns target people searching from other states and countries, months ahead of travel. Resident campaigns target ZIPs and commute zones. Running both through one location setting blurs the data and the budget.
Directional planning ranges, not quotes — real CPCs depend on your keywords, Quality Score and competitors. Your free audit pulls the actual numbers for your account.
| Niche | Orlando CPC range | Budget to compete | Notes |
|---|---|---|---|
| Hotels / vacation rentals | $1.50 – $8 | $4K – $15K/mo | OTAs and big brands dominate; target by traveler intent |
| Attractions / tours | $1 – $5 | $3K – $10K/mo | Peaks around school holidays; plan ahead of travel dates |
| Legal (PI / auto) | $80 – $220 | $12K+/mo | I-4 corridor accident terms; Spanish intake lifts conversion |
| Home services (HVAC / roofing) | $18 – $55 | $5K – $12K/mo | Long summers make AC repair a year-round auction |
| Healthcare / dental | $7 – $30 | $3K – $9K/mo | Bilingual practices win in Kissimmee and east Orlando |
| Event / wedding services | $2 – $9 | $2K – $6K/mo | Destination couples search from out of state |
Agency-wide figures from accounts in many industries, including hospitality and local lead-gen — playbooks we’d split into visitor and resident tracks for Orlando.
In 4 months from a banned account (Peakros)
“From a banned ad account to $600K in 4 months — when expertise meets execution, results speak for themselves.”
— Yusuf Karakaya, Founder & CEO
“We’ve scaled her brand with an EXPLOSIVE 169% surge in new customer revenue in LESS THAN 2 MONTHS.”
— Koko Hayashi, Founder & CEO
“He ditched his old agency, and we took his brand to new heights — more revenue, more profits, and winning on Google Ads.”
— Alex Fedotoff, Founder
Visitor campaigns reach people searching from other states and countries, timed to booking windows rather than arrival dates.
Native Spanish campaigns for Orange and Osceola county residents, run separately so each language gets its own budget.
No contracts. A senior strategist runs your Orlando account from audit to scale.
A video teardown separating visitor and resident spend, with leaks, quick wins and a 30-day plan.
Tourism and local campaigns rebuilt with their own location settings, budgets and tracking.
Weekly optimization tuned to school holidays, conventions and resident demand by ZIP.
Core metric measurably improved — or month 4 is free.
Orlando businesses get our usual commitment: no measurable improvement in your core metric after 90 days of management, and month 4 is free.
Separate visitor and resident keyword sets so Orlando tourism bids never inflate local-service costs.
For Orlando hotels, attractions and rentals that need reach across Search, YouTube and Maps.
Video that sells the experience to families planning an Orlando trip months ahead.
Verified call leads for Orlando HVAC companies, plumbers, roofers and law firms.
We run dedicated playbooks for hotels and hospitality, event and wedding businesses, law firms, HVAC companies and healthcare practices — the categories that compete hardest in Orlando’s visitor and resident auctions.
Tell us what you’re running in Orlando. A senior strategist will record a teardown that separates visitor and resident spend and lays out your 30-day plan.
We onboard a limited number of new accounts each month — request your audit to claim a slot
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