Google Ads Sub-Service

Google Ads Consulting & Training From Senior Specialists

Keep Google Ads in-house without learning everything the expensive way. Our senior specialists review your account, train your team in live sessions built around your own campaigns, and stay on call when the big decisions come up.

✓ Google Partner
★★★★★ 5.0-rated
Taught on your own account

Peakros

Mirai Clinical

Ecommerce Scaling Secrets

✓ Google Partner
★ 5.0 on Clutch
The Service

Google Ads Training and Consulting, Built Around Your Account

Consulting gives your team senior judgment without handing over the keys:

you keep running campaigns day to day, while a Google Ads consultant from our team reviews the account, sets priorities and pressure-tests decisions before money goes behind them. Most teams pair it with Google Ads training, so the people doing the work understand why each change is made — not just which button to press.

Our training happens on your account, not a demo one. Sessions follow what your team actually runs: Search structure and match types, Shopping and Performance Max, Smart Bidding and targets, conversion tracking, search-term hygiene and reading results against margin. A workshop can be one focused session for a marketing manager or a series for a whole team, and each one ends with changes the team can make that week.

A generic course teaches the platform. It can’t explain why your PMax campaign keeps spending on branded searches, or whether your target ROAS is set too high for your margins. That is the gap consulting fills: a senior specialist who has seen the same problem across $25M+ in managed spend and knows which fixes pay off first. More Than Scaling also runs its own Google Ads course for marketers who want a structured program; ask us whether the course, live training or consulting suits your team best.

Best for: in-house marketing teams, founders running their own ads, e-commerce brands building internal PPC skills, and companies bringing management in-house that want an experienced Google PPC consultant on call during the transition.

Deliverables

Consulting & Training Options

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Account Review & Roadmap

A senior review of your account with prioritized fixes, so training starts from the issues costing you the most.

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Live Team Workshops

Hands-on sessions run on your own campaigns, covering structure, bidding, tracking and reporting at your team’s level.

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On-Call Strategy Sessions

Scheduled calls with a senior specialist to review performance, plan tests and sanity-check big budget or structure changes.

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Launch & Rebuild Guidance

Step-by-step support when you launch a new campaign type, enter a new market or restructure an account.

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Routines & Checklists

Written weekly and monthly routines for search terms, budgets and bidding, so good habits outlast the sessions.

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In-House Transition Help

A structured handover for brands taking management in-house, with documentation and follow-up reviews after the switch.

Process

How a Consulting Engagement Runs

01

Discovery call

We learn your goals, your team’s skill level, your budget and what you want to own versus get help with.

02

Account review

A senior specialist reviews the account and pinpoints the biggest gaps in setup and know-how.

03

Custom plan

Choose the mix of workshops, review calls and guidance that fits your team’s time and goals.

04

Train & implement

Your team makes the changes during or after sessions, with a specialist checking the work.

05

Review & step back

Regular check-ins track results, and support tapers off as your team takes full ownership.

Proof

What Senior Guidance Has Produced

$25M+
Ad spend managed profitably
$150M+
Tracked client revenue generated
$600K

In 4 months from a banned account (Peakros)

+169%
New-customer revenue in <2 months (Mirai Clinical)
Why Us

Why Teams Learn Google Ads From Us

🧑‍💼

Practitioners, not lecturers

Your consultant manages live accounts every week, so the advice reflects how Google Ads behaves right now.

🛒

E-commerce and B2B depth

Shopping, Performance Max, feeds and long sales cycles are our daily work, not a slide in a deck.

🤝

No lock-in

Month-to-month engagements. Take as much or as little support as your team needs at each stage.

Related Services

Related Google Ads Services

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Google Ads Audit

Start with a free teardown of your account before training begins.

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Conversion Tracking & GA4

Get measurement right before your team optimizes against it.

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Search Ads Management

Rather hand it off? Our team can run Search for you.

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White-Label Google Ads

For agencies that want our team behind their own service.

Pricing

How Google Ads Consulting Is Priced

Consulting and training are scoped to your team — a single workshop, a set block of sessions, or an ongoing advisory arrangement. We quote after the discovery call, with no setup fees and no long-term contract.

🤝

Measurable lift in 90 days — or month 4 is on us

If you move from consulting to full management and results don’t measurably improve within 90 days, we work month 4 free. Either way, the training is designed so your team keeps the gains.

FAQ

Google Ads Consulting & Training FAQs

Straight answers before you book anything.

What does a Google Ads consultant do?
A Google Ads consultant reviews your account, finds what is wasting budget or capping growth, and helps your team decide what to change and in what order. Unlike full management, you keep control of the account. Good Google Ads consulting includes teaching, so your team can make similar calls on its own next time.
If someone on your team manages meaningful spend, yes. Small mistakes — broad match without negatives, the wrong conversion set as primary, a target ROAS above what the account can reach — cost more each month than training does. Learning on your own account is the fastest route, because every lesson applies to money you are already spending.
Yes. Google Skillshop offers free Google Ads courses and certifications covering Search, Display, Video, Shopping and measurement, and they are a solid foundation in platform basics. What they don’t cover is your account: your margins, your competitors and why your campaigns behave the way they do. That is where hands-on training and consulting add value.
It depends on scope: a one-off workshop costs less than an ongoing advisory engagement with regular review calls, and we quote after a discovery call. If you would rather hand the account over entirely, our management pricing — a flat monthly fee, a percentage of spend or a hybrid — is on the pricing page.
Hire a consultant if someone in-house has time to run the account and you want them to get better at it. Hire an agency for full Google Ads management if nobody owns the account day to day, or spend has outgrown your team’s experience. Many brands start with one and switch to the other as they grow.
Google renamed AdWords to Google Ads in 2018, and much of the older AdWords training is now out of date. Manual bidding tactics and exact-match-only structures have given way to Smart Bidding, broader match types, Performance Max and consent-based measurement. Whatever training your team takes should reflect how the platform works today.
E-commerce is our core: Shopping, Performance Max, Merchant Center feeds and profit-based bidding, so we work well as an ecommerce PPC consultant for in-house teams. For Amazon, we offer separate Amazon services covering cataloging, listing optimization and PPC management.
Free Audit

Start With a Free Account Review

Tell us about your team and your account. A senior specialist will record a teardown of what is working, what isn’t and where training would pay off fastest.

We onboard a limited number of new accounts each month — request your audit to claim a slot




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