About Us
- We have generated over 150+ million USD in revenue solely from Google. Our agency helps clients scale their brands on Google Ads, as well as utilize the platform in conjunction with YouTube Ads and Performance Max campaign types
- We don’t just do Google. We position ourselves as a one-stop shop for all marketing needs.
How Google Ads Propelled Mirai Clinical’s Persimmon Deodorizing Products to Success
In the competitive world of personal care products, standing out requires not just innovation but strategic marketing. Mirai Clinical’s journey from a promising startup to a Shark Tank contender demonstrates how targeted digital advertising can transform a niche product into a market sensation. Here’s how our Google Ads campaign helped this unique persimmon deodorizing soap brand capture attention, build a loyal customer base, and ultimately catch the eye of Shark Tank producers.
The Unique Innovation: Persimmon Deodorizing Soap
Mirai Clinical’s persimmon-infused deodorizing soap represents a breakthrough in natural odor elimination. Unlike conventional soaps that merely mask odors, the unique properties of Japanese persimmon extract effectively neutralize body odors at the molecular level. This science-backed approach makes it particularly effective for addressing nonenal body odor associated with aging, menopause, and active lifestyles. Despite its remarkable efficacy, the challenge was clear: how to educate American consumers about a specialized Japanese skincare solution while competing with established brands.
A Strategic Funnel Approach: From Capturing Demand to Creating It
Phase 1: Capturing Existing Demand First
When MTS began working with Mirai Clinical, we implemented a strategic bottom-of-funnel (BOF) approach to establish a solid foundation:
- Brand Search Campaigns captured high-intent customers already familiar with Mirai Clinical
- Shopping Campaigns showcased the product visually to those actively searching for solutions
- Remarketing Campaigns reconnected with previous visitors showing purchase intent
This initial approach allowed us to:
- Establish baseline performance metrics
- Gather valuable customer data
- Secure early conversions while maintaining efficiency
- Consistently deliver a 2.2-2.5x ROAS (Return on Ad Spend)
Phase 2: Building Comprehensive Demand Generation
With a successful foundation established, we expanded to create demand with a multi-layered strategy:
- Performance Max Campaigns leveraging sophisticated audience targeting including:
- In-market audiences experiencing body odor concerns
- Affinity audiences interested in premium skincare
- Women over 40+ specifically shopping for soap and body wash products
- Custom segments visiting competitor websites
- High-intent keyword targeting
- Seasonal Campaign Boosts strategically aligned with:
- New Year wellness resolutions
- Mother’s Day gifting
- Black Friday shopping events
- Spring cleaning refreshes
- Valentine’s Day self-care promotions
- Free shipping promotions driving conversion rate improvements
- Product Bundling Strategies that increased average order value through:
- Strategic product pairings
- Bulk purchase incentives
- Complementary product recommendations
Scaling Success: The New Customer Acquisition Strategy
After establishing strong initial performance, we pivoted to an aggressive new customer acquisition strategy with specifically designed campaign structures:
- Top-of-Funnel Performance Max Campaigns
- Excluded existing customer segments
- Optimized toward new customer ROAS targets
- Incorporated fresh creative assets designed for first-time buyers
- Strategic Shopping Campaign Expansion
- Deployed duplicate product listings with broadened titles
- Targeted specific concern-based searches: “body odor solutions,” “menopause skincare,” “Japanese skincare innovations”
- Positioned products to surface for problem-based searches rather than just product-based queries
- Non-Brand Search Campaign Activation
- Captured consumers searching for solutions without brand awareness
- Targeted problem-state keywords: “how to eliminate body odor,” “best soap for aging skin”
- Introduced Mirai Clinical as the scientific solution to specific concerns
- YouTube & Demand Generation Campaigns
- Extended reach beyond traditional search platforms
- Educated potential customers about persimmon’s unique properties
- Built awareness among target demographics before they actively searched
- Competitor Campaign Strategy
- Shopping campaigns effectively intercepted competitor product searches
- Positioned Mirai Clinical’s unique persimmon solution against conventional alternatives
The Results: Impressive Growth Metrics
This comprehensive approach delivered exceptional results:
- 300% Budget Scaling from $3,000 to $12,000 monthly spend while maintaining profitability
- Consistent 1.2x to 1.5x NC ROAS even during aggressive expansion phases
- New Customer Acquisition growing at 40% quarter over quarter
- Decreased Customer Acquisition Costs compared to industry averages for premium skincare
The Optimization Engine: Continuous Improvement
MTS’s success wasn’t just about campaign structure—it came from relentless optimization:
- Weekly bid adjustments based on performance data
- Audience refinement to focus on highest-converting segments
- Creative refreshes preventing ad fatigue
- Product feed optimization enhancing shopping campaign performance
- Strategic landing page development creating targeted conversion funnels
Targeted Landing Page Strategy
A key component of our approach was developing specialized landing pages to address specific customer segments and concerns:
- Body Odor-Focused Pages highlighting the science of persimmon’s deodorizing properties
- Women 40+ Targeted Pages addressing age-related skin and odor concerns specifically
- Japanese Skincare Tradition Pages emphasizing the cultural heritage and proven methodology
- Competitor Comparison Pages directly contrasting Mirai Clinical’s unique benefits against conventional alternatives
- Persimmon Benefits Educational Pages detailing the scientific properties of the key ingredient
This highly segmented landing page approach ensured that each customer segment received messaging precisely aligned with their specific concerns, dramatically improving conversion rates across campaigns.
Leveraging Momentum: The Shark Tank Strategy
As Mirai Clinical prepares for their Shark Tank appearance, we’ve evolved our Google Ads strategy into a three-phase approach designed to maximize this national exposure:
Phase 1: During-Show Surge Management
When the episode airs, our prepared campaigns will:
- Added Shark Tank Specific Image Assets in PMax Campaigns
- Deploy Shark Tank-specific landing pages to Specific Shark Tank Campaigns
- Launched Shark Tank-specific Search Campaign
Implement broad-match modified terms to capture varied search phrases - Utilize Smart Bidding to maximize conversions during peak interest periods
- Shark Tank Specific Ad Copies & Assets
Phase 2: Post-Show Momentum Maintenance
After the episode:
- Segmented remarketing to convert high-intent viewers who didn’t purchase immediately
- New creative featuring any Shark endorsements or investments
- Scaled budget allocation to match heightened awareness
- Cross-platform retargeting to maintain visibility across the digital ecosystem
The Shark Tank Effect: Positioned for Success
As Mirai Clinical prepares to face the Sharks, they enter the tank with significant advantages:
- Proven market traction demonstrated through consistent sales growth
- Efficient customer acquisition economics that will impress investors
- A scalable digital foundation ready for post-show demand surges
- Deep customer insights gathered through campaign data
- Multi-channel presence extending beyond just direct website sales
For brands looking to follow Mirai Clinical’s path, the lesson is clear: strategic digital advertising isn’t just about driving immediate sales—it’s about building a comprehensive marketing ecosystem that supports sustainable growth. By using Google Ads to precisely target ideal customers, test messaging efficiently, and systematically scale acquisition, Mirai Clinical has transformed from a niche skincare solution to a Shark Tank-worthy brand with national potential.
The persimmon soap that once needed careful introduction to specific audiences is now poised for mainstream attention—a testament to both an exceptional product and the power of strategic digital marketing executed with precision and patience.
