Google Ads for SaaS is not like Google Ads for anything else. Long sales cycles, high CPCs, trial-to-paid friction, and keyword competition from companies 10x your size. We have spent 6 years building the campaigns, bidding strategies, and funnel structures that make Google Ads actually work for SaaS at every stage of growth.
Google Ads is one of the most powerful acquisition channels for SaaS and one of the most mismanaged. Most agencies run SaaS accounts like eCommerce stores. The result is wasted budget, low-quality signups, and trials that never convert.
Running broad match keywords, generic search campaigns, and no negative keyword strategy in a SaaS account means you pay for traffic from users who will never buy, never convert to paid, and inflate your CAC beyond what any LTV can justify.
Most agencies drive traffic straight to a homepage or generic signup page. SaaS buyers need education, comparison, and trust before they convert. Without proper funnel alignment from keyword intent to landing page to trial flow, you are paying Google to send people nowhere.
Optimising for clicks or even signups without tracking trial-to-paid conversion means you are scaling the wrong thing. Most SaaS Google Ads accounts are optimised for vanity metrics that look good in reports but do not move MRR.
More Than Scaling has developed proprietary campaign frameworks, bidding strategies, and landing page systems built specifically for the SaaS acquisition model. We track what matters: trial starts, activation rates, and paid conversions. We optimise for MRR growth, not just traffic. We are one of the very few agencies in the world that understands the full SaaS funnel and builds Google Ads campaigns around it.
We do not adapt a standard Google Ads playbook for SaaS. We have built a SaaS-first approach from the ground up, one that maps to your sales cycle, aligns with your trial flow, and compounds MRR month after month.
Most agencies do not understand ARR, LTV, CAC payback periods, or trial-to-paid ratios. We do. Our campaigns are built around your unit economics from day one, so every dollar you spend on Google is working toward profitable, scalable MRR growth.
Each service is a piece of the system that turns Google Ads into a predictable, scalable pipeline for your SaaS business.
A campaign strategy built around how SaaS buyers actually search, evaluate, and decide. We map every campaign to a stage of your funnel and build keyword and bidding strategies that attract buyers, not browsers.
Full end-to-end Google Ads setup and ongoing management for your SaaS product, with continuous optimisation to improve trial quality and reduce CAC over time.
We audit, restructure, and optimise your pages specifically for Google traffic. Higher trial start rates, better activation, and more paid conversions without increasing spend.
We build campaigns that capture buyers when they are actively evaluating your category and comparing you to competitors at exactly the right moment in their decision cycle.
Weekly performance reviews and reporting that connects Google Ads directly to trial starts, activation rates, MRR impact, and CAC payback. Not impressions and clicks.
Actual Google Ads results we have generated for our clients. Not projections. Not averages. Real accounts, real pipeline, real revenue.
Actual Google Ads results we have generated for our clients. Not projections. Not averages. Real accounts, real pipeline, real revenue.
169% Increase in New Customer Revenue using Google Ads
"An amazing experience for us and also for our clients"
From 0 to 600K with Google Ads in 3 Months
Scaled from 0 to 1.7M in a Month + 3.5x ROAS
Generated 750K within the first months. ROAS of 3x
0 to $14M Using Google Ads
A four-step process refined across 120+ SaaS brands, from first audit to compounding MRR growth
We audit your Google Ads account, keyword strategy, landing pages, and conversion tracking against your actual SaaS unit economics: CAC, LTV, and trial-to-paid rates to identify what is broken and where the biggest growth opportunities are.
We rebuild your account from the ground up using a SaaS-first campaign structure: intent-mapped keywords, funnel-aligned ad groups, competitor campaigns, and conversion tracking connected to your CRM or product analytics.
Campaigns go live with a full testing framework. We validate which keywords, ad angles, and landing pages drive the highest-quality trial starts and build the signal base Google needs to optimise toward your paid conversion events.
With a validated campaign structure in place, we scale spend strategically, pushing MRR growth while protecting CAC targets. Every scaling decision is tied to your unit economics, not arbitrary budget increases.
Each service is a piece of the system that turns Google Ads into a predictable, scalable pipeline for your SaaS business.
We do not just know Google Ads. We understand ARR, LTV, CAC payback, trial-to-paid ratios, and activation metrics. Our campaigns are built around your numbers, not generic eCommerce benchmarks.
We are not experimenting on your account. We have scaled 120+ SaaS companies on Google and have the trial volumes, conversion rates, and MRR impact to prove it.
We optimise beyond the click. Landing pages, trial flows, onboarding friction. We identify every point between a Google search and a paying customer and work to improve it.
No impressions reports. No CTR celebrations. Our reporting connects Google Ads directly to trial starts, activation, paid conversions, and MRR impact.
Because we have done this before, we know exactly what it takes to launch, validate, and scale a SaaS Google Ads campaign that drives qualified pipeline, fast, without wasting spend on the learning curve.
We work across the SaaS category broadly including B2B SaaS, PLG, sales-led, and vertical SaaS. The common thread is that our clients have a working product, some early traction, and are ready to invest in Google Ads as a primary acquisition channel. We assess every brand individually during the strategy call.
Both. We own the strategy end-to-end including keyword architecture, bidding approach, landing page recommendations, conversion tracking setup, and scaling playbook, and we execute it fully. You focus on your product and customers while we build and manage your Google Ads growth engine.
Yes, this is the most common situation we work with. Low-quality signups from Google Ads almost always come from wrong keyword targeting, poor landing page alignment, or optimising toward the wrong conversion event. We audit exactly what caused the problem and rebuild around trial quality and paid conversions, not just signup volume.
We set up conversion tracking that goes beyond signups, tracking trial starts, feature activation, upgrade events, and paid conversions directly from Google Ads. We also work with your CRM to close the loop on pipeline quality and MRR impact, so you always know what your Google spend is actually returning.
Most SaaS clients see meaningful improvement in trial quality within the first 30 days and measurable MRR impact within 60 to 90 days. SaaS has longer conversion cycles than eCommerce, which is why we focus on leading indicators including trial quality and activation before scaling spend.
Book a strategy call and let us map out what your SaaS business needs to turn Google Ads into a predictable, scalable MRR growth engine.
More Than Scaling is a Google Ads Agency. We help drive e-commerce brand’s traffic with an expert team of Google Ads specialists. Let’s outplay your competitors!
Don’t miss our future updates! Get Subscribed Today!
© 2026 More Than Scaling. All Rights Reserved!
