We help ambitious watch brands turn Google Search, Shopping & Performance Max into a predictable, profitable customer acquisition channel.
30 minutes. You leave with a written breakdown of what is losing you money in your account and what it is worth to fix, whether you work with us or not.
Watches sit in one of the most crowded, most policed, and most resold categories on Google Shopping. Three problems account for almost every underperforming watch account we audit.
Watches are Google's counterfeit and misrepresentation policies favour flag almost any listing. Missing GTINs, brand mismatches, stray specs, or a price that doesn't match the listed condition are enough to trigger a Merchant Center suspension that takes down your entire watch inventory overnight.
Marketplaces, affiliates, and unauthorised dealers all bid freely against your own brand terms. Left unchecked, an authorised dealer often outbids the brand itself on its own name, buying back the exact customers you should already own for free.
The path from research to purchase on a watch is rarely a single session. Measured on last click alone, Search, Shopping, and Demand Gen look like they aren't working, when in reality they're building the consideration that closes the sale weeks later.
More Than Scaling manages Google Ads for high-consideration, high-AOV product brands. For watches, the feed makes the product feel trusted before a single glance goes live, brand terms are defended as a P&L line rather than an afterthought, and performance is judged on a window that matches the real buying cycle. Every other decision in the account follows from those three fundamentals.
We do not take a generic eCommerce playbook and point it at watches. High AOV, long consideration, and a resale market competing for your own name change what the account has to do. We build for that from the ground up.
Feed quality decides more than bidding does. Titles, brand attribution, case size, movement, strap material, and variant handling determine which searches you show for and whether you get approved at all. Most accounts are taken over here because the feed never touched it properly.
Each service is one piece of the system. Run alone they help. Together they compound.
The foundation. Full feed rebuilt with clean titles, correct brand and GTIN attribution, watch-specific attributes, and variant logic that does not collapse under Merchant Center inspection and reinstatement if it comes to that.
We deny resellers, marketplaces, and affiliate bidding on your brand terms, and build the bid structure that ensures your own listing wins traffic on your own name every single time.
Asset groups split by collection, price band, and margin so spend gets targeted and shifted toward the watches that actually quit out the budget efficiently rather than spread evenly across everything.
Non-brand demand structured to actually capture the buyer, searches for model names, style categories, occasion, gifting, and competitor comparison, matched to where the buyer is in their decision.
High AOV buyers need to see the product properly. Lifestyle and detail asset direction for PMax, Demand Gen, and YouTube built to carry a considered purchase rather than a quick scroll-past impulse buy.
Conversion tracking and lag adjustment set up properly so scaling decisions are made against real attribution, not just ROAS on a screenshot from three days ago.
One brand, two completely different seasons. Aggressive scaling through Black Friday, then a hard pivot to efficiency when inventory ran out. Same account, same team, straight through around every business.
Black Friday and the holiday season is a short window to make the most money possible, and that needs a campaign structure built specifically for it. We restructured ahead of the season on price and stock so blended spend could scale aggressively through the window, holding a 4.0X ROAS while growing revenue 455% against the prior period.
The holiday sold through even more than we forecast and stock ran out mid-way. Rather than burn budget on shipped units, we cut spend efficiently, holding strong ROAS while inventory refilled, then scaling back up methodically once new stock arrived.
We Mastered Performance Max. 77% of total ad spend runs through PMax, structured so it works with Search instead of eating it.
Each service is one piece of the system. Run alone they help. Together they compound.
"From a banned ad account to $600K in 4 months. When expertise meets execution, results speak for themselves."
"He ditched his old agency, and we took his brand to new heights. More revenue, more profits, and winning on Google Ads."
"We've scaled her brand with an EXPLOSIVE 169% surge in new customer revenue in LESS THAN 2 MONTHS."
We've scaled over 150+ brands. You're next.
Schedule a CallFour steps. Nothing scratches until the previous step is proven clean.
We audit the feed, Merchant Center status, account structure, and brand term coverage to find exactly what is costing you visibility and spend right now.
Feed rebuilt attribute by attribute, Merchant Center compliance secured, and account restructured for collection, price band, and buyer intent.
Campaigns go live targeting non-brand demand and defending your brand terms against resellers. We monitor daily against auction pressure.
Weekly optimisation against real attribution windows, scaling contribution margin, not just ROAS on a screenshot from three days ago.
Book a strategy call. We’ll audit your feed and account and come back with exactly what it’s costing you and what it’s worth to fix.
Long consideration cycles need matching attribution. We track and report on what actually drove the sale, not just the last click before checkout.
We have diagnosed and resolved suspensions across dozens of watch accounts. If your Merchant Center is flagged, we know exactly where to look first.
Over $170M managed and $850M in attributed Google Ads revenue. We are not learning on your account, we are applying what already works.
No. Whether you're an authorised dealer, a resale marketplace, or a direct-to-consumer watch brand, the fundamentals are the same: a clean feed, defended brand terms, and campaigns structured around your actual buying cycle.
Most accounts see meaningful improvement in feed approval rates and impression share within 2 to 3 weeks. Full performance scaling typically follows within 30 to 60 days once the account clears its learning phase and attribution data compounds.
Yes, we need admin access to your Google Ads and Merchant Center accounts to make structural changes. We never require ownership transfer, and you retain full visibility and control at all times.
Pricing is discussed and confirmed during the strategy call based on your account size, complexity, and growth goals, so you know exactly what to expect before committing to anything.
Both. We direct the lifestyle and detail asset strategy your ads need to properly showcase a high-AOV product, alongside the full campaign build and ongoing management.
We are already scaling well-known watch brands. Let’s find out what your account is leaving on the table.
More Than Scaling is a Google Ads Agency. We help drive e-commerce brand’s traffic with an expert team of Google Ads specialists. Let’s outplay your competitors!
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