This brand’s monthly revenue ranged from $200k to $300k. The business owners had a fantastic product but weren’t running Google Ads. Little did they know it would become their most profitable channel.
More Than Scaling came in and took over the responsibility of marketing so they did not need to worry.
When we took over, we could scale as much as we wanted, we just HAD to keep a net profit margin of 25% and that’s what we maintained.
In month one, we scaled them to $488k in sales.
There was so much room for opportunity with this brand but due to focusing on other areas of the business they did not see the potential.
We set up: Tracking codes, Conversions, Keyword research, Launched search and shopping campaigns, Optimized title descriptions, Tested images, Added negative keywords.
Once we saw good results we launched more products on shopping and scaled.
After a few months we moved to Performance Max. Testing new images, ad copies, headlines and YT videos.
This allowed us to reach numbers far beyond what they thought was possible and we’ve scaled and sustained consistent $1M per month.
Million Dollar Months
By month 6, we scaled the brand to $1M per month and we’ve been able to consistently generate $1M per month ever since. Totally over $5.6M in sales within 12 months.
The brand had no presence on Google.
They were already running ads on Facebook.
We needed to hit 2 ROAS as a break even point (BEP), but we hit 7 ROAS with $1M in conversion value in less than 2 months from zero. This brand is showing signs of not slowing down anytime soon as we continue to scale it.
We had problems initially getting ads accounts and GMC approved. It took 3 weeks to solve, but we solved it successfully. Optimized feed for GMC, suggested recommendations for website and feed in order to get optimal results.
We are running all types of ads for this brand such as search, shopping, PMax, YouTube.
Getting these extraordinary results was hard as there are multiple huge competitors in the same niche and selling almost similar products for 5+ years on Google. However, we corrected everything they are doing wrong from optimised titles to the ad account starter to capitalise on their mistakes and spending budget efficiently.
They have been running Google Ads for 3 years before we took over however they always struggled to scale. As seen in the screenshot, our results compared to the results they had before us. Massive increment in revenue while increasing in ROAS and net profits.
Breakeven is 1.8, We did not only scale the products they were trying to sell on Google but also 8+ other products which helped us to scale and maintain the high ROAS and margins. We had a lot of inventory issues as they were constantly running out of stock but we were constantly in touch with client and their warehouse team and scaled accordingly. We could have scaled a lot more if we didn’t run into stock issues constantly.
First their own team with not much knowledge and another agency were running their ads, but when we took over the difference in results was massive and easily noticeable as we made our own strategies, audited the website, competitors, current campaigns and made a game plan accordingly. This is how we without fail, scale our clients way above industry standard. Being a Growth Partner and tapping into all corners of our clients business gives us an edge.
We started with this brand spending slightly under $400/day and it was very hard to scale because of a couple reasons: disorganized campaigns structure, lack of Shopping, and lack of TOF traffic to remarket and capture through the funnel.
The solution here was to create campaigns that would generate top of traffic and awareness for cheap. This “cheap” price has to be less than the traditional Search campaigns that we were running. This is because of the sheer amount of volume that the Demand Gen campaign will produce. If the Demand Gen campaigns are more expensive, it will be unprofitable. Shopping channel would also have to be on the plan and that was one thing we really focused on as well. Finally, YT Shorts with a cold audience and a remarketing audience for more TOF traffic.
Launched Demand Gen Campaign
Launch Standard Shopping and added product feed to any viable PMAX campaigns
Changed revenue source from about 70% branded/30% non-branded to 35% branded/65% non-branded
Spending about $2500/day for around 3 ROAS
Struggled to scale the account because of Shopping suspension and only being able to really use Search channel. Additionally, was very difficult to scale because of the multiple countries we had and the low search volume for this kind of product. We had to figure out how to scale on Search without any Shopping assistance. Also, because of the nature of the product, we could not launch YT videos.
Scaled horizontally instead of vertically. Vertically would entail expanding channels but we could not really do that beyond Search + Display network, so instead we expanded into other countries with Demand Gen. This allowed us to get more impressions beyond the Search channel and also
This allowed us the foundation to scale the budget and also drastically increase the revenue from what it started at in the beginning.
This will be a slightly different case study. We show you how this brand scaled immensely in Q4 and how we strategised budgets accordingly to ensure the brand remained profitable in Q1.
We are going to show how we are able to adjust to compressive business practice and how when a business is needing profit, we can tailor our campaigns to focus on their goals. We are not a SCALE SCALE SCALE brand. This Brand is an example of how More Than Scaling aims to deliver a custom and tailored approach that allow us to work with all kinds of goals.
As a brand that focuses on scaling and growing the business on Google, we are certainly able to raise spend and revenue as much as we possibly can while maintaining/increasing profits. During November, the best month for sales, we spent 90k and generated nearly 400k in revenue for them, which resulted in a great Q4 once we closed out December.
However, as Q1 came, they ran out of inventory and actually needed us to scale back and still maintain profitability. So what did we do? We cut poor performing products and kept winning Shopping campaigns to maintain our middle of funnel and low-mid search intent. This keeps us from draining the bottom of funnel and taking away the ability to scale in the future and actually still allows us to somewhat expand the business, just at a lower scale.
We have cut the spend by about half, but still maintained profitability with the best performing campaigns/products while still holding prospecting campaigns as priority campaigns. This has resulted in maintaining a ROAS of 4.3, which is higher than the 3.2 standard that was agreed upon.
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