AppLovin’s Axon algorithm is delivering record-breaking results for 7 and 8-figure brands running AppLovin ads. Unlocking a massive, untapped pool of cold top-of-funnel traffic that Meta and Google simply can’t reach. We get you in, set you up, and scale you up.
If you’ve hit a ceiling on Meta or Google, AppLovin advertising is the unlock. It’s pure cold traffic, a completely separate audience that your competitors haven’t touched yet. We handle everything from getting you access to managing and scaling your campaigns.
AppLovin ads work best for brands with a proven offer and a real budget to test. If you’re generating $100K/month or more and want to unlock a high-volume cold traffic channel that scales predictably, this is it.
From getting your invite code to scaling to six-figure daily spend, we manage your entire AppLovin ads operation so you don’t have to learn a new platform from scratch.
The AppLovin Axon platform isn't open to everyone, access is by invite only. We provide invite codes so you can get on the platform before your competitors and start capturing untapped cold traffic immediately.
Full end-to-end campaign setup, audience configuration, bid structure, and ongoing management. We handle the platform so you can focus on your business, not on learning a new ad interface.
Continuous bid strategy refinement, audience signal analysis, and performance monitoring to hit your ROAS targets and maintain efficiency as daily spend scales up, not just at low volume.
Structured creative testing frameworks built specifically for the AppLovin Axon algorithm, finding winning formats, hooks, and angles faster so the algorithm has the signals it needs to scale.
Once performance is proven, we scale aggressively. True Classic went from $1K to $150K/day in 45 days. We build and execute the playbook that takes you from testing to full-scale growth.
For app developers and mobile-first brands, we configure and manage AppLovin MAX mediation to maximize revenue across ad networks, optimized for your specific app category and audience.
Across apparel, wellness, and beauty. The results speak for themselves.
"The results we've achieved with Axon have been outstanding, including 25% lower CPA than our other channels. Reaching our efficiency targets for both new and repeat customers at scale."
Bombas
"We scaled from $1K/day to $150K/day in about 45 days. We were calling Triple Whale saying 'something's wrong, this can't be real.' But the results were very, very real. It was one of the moments in my career I'll never forget."
True Classic
"Our test with Haus validated that Axon is driving truly incremental purchases. Axon is now one of our largest digital marketing channels, contributing significantly to both DTC and Amazon sales."
Mary Ruth's
"We started using Axon early in 2025 and it's been amazing and scalable. Axon started as a secondary platform but it's grown to be a primary platform. To have two customer acquisition platforms with a lot of success has been huge."
Primal Queen
"ROAS looks good and from a spend perspective it's something we're able to really scale. It's at a significant spend level and we are seeing really good results. Axon is one of our top 2–3 channels."
Kitsch
"Our test with Haus confirmed that AppLovin exceeds our bar, outperforming our goals and driving incremental growth. It's been exciting to find incremental new audiences at an efficient price in mobile games."
Prose
A structured four-step AppLovin ads process, from your first invite code to your first six-figure spend day.
We provide your AppLovin invite code and set up your account, campaign structure, tracking integrations, and creative library from day one, so nothing delays your launch.
We build your campaign architecture, bid strategy, and initial creative suite based on your offer, margins, and target ROAS, then we launch and gather signal fast.
We run structured creative and bid tests, reading Axon's signals to systematically improve ROAS. Speed of iteration here is what separates brands that win from those that stall.
Once performance is proven, we push spend hard. AppLovin is one of the few channels that genuinely scales, we build the strategy that takes you from four figures a day to six.
We provide invite codes so you can get on AppLovin's Axon platform immediately, no waiting list, no guessing when you'll get in.
We understand how Axon's algorithm learns and what it needs to perform. Most agencies are still figuring this out, we're already scaling brands with AppLovin advertising.
We're not app marketers repurposing playbooks for e-commerce. Everything we do is built around the metrics that matter for DTC brands, new customer ROAS, CPA, and LTV.
AppLovin lives and dies on creative. Having the same team manage both your creative testing and your campaign optimization removes the lag that kills performance.
AppLovin reaches audiences in mobile gaming environments, people your Meta and Google campaigns have never touched. This is new revenue, not cannibalized revenue.
A quick breakdown of what makes a brand ready to win with AppLovin ads.
Everything you need to know about AppLovin ads before booking a call.
AppLovin is one of the largest mobile advertising platforms in the world, powered by its proprietary Axon algorithm. For DTC brands, it represents a massive untapped audience, people playing mobile games who have never been exposed to your ads on Meta or Google. Brands across apparel, wellness, and beauty are seeing exceptional results: lower CPA, higher ROAS, and daily spend that scales from four figures to six figures in weeks, not months.
AppLovin's Axon platform for e-commerce brands is currently invite-only, you can't simply sign up and start running ads. We provide invite codes directly, which means you can get live in days rather than waiting months for access. Getting in early is a genuine competitive advantage: the brands scaling hardest on AppLovin right now are the ones who moved fast.
AppLovin ads work best for established DTC brands doing $1M+/year that have already found traction on other paid channels and are looking to unlock new customer acquisition at scale. If you've hit a ceiling on Meta or Google, or if you're simply looking to diversify away from channels your competitors are also saturating, AppLovin is one of the highest-leverage moves available right now. It is purely cold, top-of-funnel traffic, which means you need a proven offer and funnel before scaling spend.
Results vary by brand and vertical, but the platform has shown consistently strong performance across DTC categories. Some brands, like True Classic, have gone from $1K/day to $150K/day in 45 days. Others take longer to find their performance baseline. What we can say is that Axon's algorithm tends to unlock quickly once it has sufficient signal from your creatives, which is why structured creative testing in the early weeks is so critical. We set realistic expectations in every engagement.
AppLovin is pure cold, top-of-funnel traffic from mobile gaming environments. These are users who have not seen your brand before they are not retargeting audiences, not lookalikes of existing customers, not people who have searched for your category. This means the traffic is genuinely incremental: it adds new revenue on top of what your other channels are already generating, rather than cannibalizing it. Multiple brands have validated this with incrementality tests through third-party measurement partners.
We scope pricing based on your brand's needs, ad spend level, and the services required book a strategy call and we'll walk you through exactly what makes sense for your situation. We're straightforward about what it costs and what you can expect in return.
Book a strategy call and we’ll assess whether AppLovin ads are the right next move for your brand, and if it is, we’ll get you in fast.
More Than Scaling is a Google Ads Agency. We help drive e-commerce brand’s traffic with an expert team of Google Ads specialists. Let’s outplay your competitors!
Don’t miss our future updates! Get Subscribed Today!
© 2026 More Than Scaling. All Rights Reserved!